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34% of 7-15 year olds eat snacks in the afternoon at school.
Whilst a new focus on healthy eating is leading to healthier snacking products over performing!
*Mintel Consumer Snacking UK Nov 2019
This has caused the better for you category to explode as half of the UK say health is an important factor in their choice of snacks.
Branded better for you crisps and snacks are growing 3 x faster than other savoury crisps and snacks over the last 10 years.
*Source: AC Nielsen 08.2019, 2017-2019 RSV
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Nielsen, RSV WE 17.07.2021
Nielsen, RSV WE 15.08.2021