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The universal appeal of pizza
Pizza continues to stake its claim as a truly global dish and now represents nearly 5% of global consumer foodservice sales. With simple ingredients, simple preparation and cooking methods, pizza adapts itself brilliantly to regional and local cuisines and taste profiles. The pizza market is worth $128bn and every single region, including mature markets like Europe, are set for growth through to the end of the decade. In Britain, pizza is now the most popular food purchased in restaurants, and it is growing across day parts and across channels.