Drive sales with the Walkers core range

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The perfect addition to any food service outlet, Walkers four core flavours – Ready Salted, Cheese & Onion, Salt & Vinegar and Prawn Cocktail – account for the top four spots of all impulse singles sales. The UK’s most iconic legacy brand is a key offering guaranteed to drive sales and satisfy the cravings of hungry consumers with its four core flavours.

For healthier options, the Walkers Oven Baked range includes a variety of delicious crisps and snacks that contain up to 50% less fat than regular crisps – all without compromising on the Walkers flavour loved by consumers. The Oven baked Cheese & Onion flavour in particular is the number 1 better for you single SKU in Impulse, growing at 54% YoY.

Quavers, a part of the Walkers snacking range, offers a tasty flavour perfect as a lunch time treat. Light and curly to taste, Quavers are delicious and fun to eat.


Drive sales with the UK’s bestselling crisps & snacks


Drive sales and build customer satisfaction by stocking the crisps and snacks that consumers know and love. With a wide range of bestselling crisps and snacks – from Walkers crisps and snacks to Doritos and Pipers crisps – there is a much-loved brand for every occasion guaranteed to drive sales.

With over 38.5 million bags purchased by snacks loving Brits per day, crisps are by far the nation’s number one snack. The go-to option for snacking and mealtime add-ons, crisps are the leading impulse purchase accounting for a whopping 17% of all crisps, snacks and nuts sales.

The leading Tortilla brand in the UK, Doritos is a great tasting bold snack with intense flavours and full-on crunch. It’s the perfect savoury snack for those who love flavour and a great add-on for nachos meals.


Offer variety with the UK’s best tasting premium crisps


A fantastic premium offering, Pipers was founded 15 years ago by 3 Lincolnshire farmers, with the mission to create the highest quality and best tasting crisps on the market. Now an award-winning challenger brand, Pipers ranks number 1 for taste when compared with Kettle Chips and Tyrells.

Perfectly catered to pubs, workplaces, cafes, leisure outlets and more, Pipers Crisps are 100% gluten free and include both vegetarian and vegan solutions in its core range.


Drive sales with the best placements for bestsellers


Boost sales by correctly placing your bestsellers in the locations that are guaranteed to best interrupt the purchase journey, encourage add-on purchases and make the most out of any food service space by following these tips:

  1. Place snacks before the till
  2. Place snacks next to sandwiches
  3. Showcase during the queue

For sector specific guidance, follow these stock tips to maximise sales:

Stock a minimum of one line in each segment to meet all customer needs and stock in order of ranking to maximise sales.




Pubs & bars:

In pubs and bars; 1) Ensure snacks are visible at the bar 2) Use beer mats as a reminder on tables 3) Clip strips to display full range available.


Business and industry:


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