Inspired by functional drinks from the Far East, Dietrich Mateschitz developed a new product and a unique marketing concept, launching Red Bull Energy Drink in 1987, in Austria. A brand new product category – energy drinks – was born.
Now, Red Bull energy drink is available in over 170 countries, with more than 7.5 billion cans consumed last year alone.
Red Bull energy drink is appreciated worldwide by top athletes, students, and in highly demanding professions as well as during long drives.
Caffeine: Caffeine was already known by ancient civilisations. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body. A 250 ml/8.4 fl oz can of Red Bull energy drink contains 80mg of caffeine, about the same amount in a home brewed cup of coffee.
Taurine: Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes.
B-group vitamins: Vitamins are essential micro-nutrients that are required for maintaining normal body functions.
Sugars: Red Bull energy drink is made with sugar sourced from sugar beets.
Alpine water: Naturally, water is a main ingredient of Red Bull.
Purchase the best-selling core range of Red Bull energy drinks from Bidfood today!
For more information, please contact your Bidfood representative or visit redbull.com/energydrink