The page that you are currently reading is an ad feature
We are a nation of crisp lovers!
Crisps are the nations No1 preferred snack according to Mintel (Mintel, Consumer Snacking, UK, May 2018) joint with fresh fruit; beating chocolate into 3rd place. The nation’s love for crisps is only set to grow, with 37% consumers admitting to replacing meals with snacks once a week and more consumers eating crisps out of home (OOH) than when at home, 80% vs 50%, (Mintel, Crisps, Savoury Snacks and Nuts, UK, January 2019) crisps and food service are a match made in golden crunchy heaven!
Whether snacking for fuel or fun (and we believe snacking should always be fun!), flavour, quality and convenience are vital.
REAL Handcooked crisps is a food service exclusive brand which means there is no pricing read across into retail. By stocking a superior quality crisp brand you are ordering something different to consumers when they are OOH rather than their usual at-home snacks, REAL helps to make their meal out or on-the-go that bit more special. Plus research shows that consumers are prepared to pay up to 30% more for premium crisps over standard crisps. (CGA Strategy Research 2016/17)