Peas Please


Bidfood are proud to have made a pledge in support of the Peas Please initiative led by The Food Foundation which encourages everyone to eat an extra portion of veg a day. Peas Please aims to bring together farmers, retailers, fast food and restaurant chains, caterers, processors and government departments with a common goal of making it easier for everyone to eat veg.

“Peas Please is a ground-breaking initiative which is focussed on bringing together many different organisations in the food system with a united aim of increasing the amount of vegetables we consume in the UK. Over 80% of us are not eating the recommended amount of veg and this is one of the main causes of the rise in diet related disease and obesity we have seen over the past 30 years. We are delighted that Bidfood has joined Peas Please and made a pledge to help increase the veg consumption of their staff and customers. As a year one pledger Bidfood are leading the way and we hope many more companies and organisations will join to make Peas Please have real impact and help improve the nation’s health.”


Anna Taylor
Executive Director
The Food Foundation

From plant to plate, learn more about how our Everyday Favourites peas are sourced from UK suppliers that are proud to grow and sell their products here in Great Britain.

Why not try one of our tasty recipes to serve more veg to your customers!

Take a look at our veg stories!

Our supply chain is important to us and we pride ourselves on ensuring only the best ingredients make it into our own brand ranges. Find out some behind the scenes details about our freshly frozen vegetables from British suppliers.


Our Everyday Favourites frozen peas are proudly British, our suppliers have long standing relationships with growers allowing them to understand the season early and work in partnership.

Click on the image to have a closer look at the story of the pea.


Say hello to the humble parsnip. Our Everyday Favourites parsnips are grown here in the UK, working in close partnership with British farmers.

Click on the image to have a closer look at the story of the parsnip.

Brussel sprouts

Brussels sprouts are a member of the cabbage family, and an excellent source of protein and vitamins.

Click on the image to have a closer look at the story of the Brussel sprout.

Want even more inspirational menu ideas?

Give one of of there appetising and delicious recipes a go to get more veg on your menu.

“Made on The 12th October 2017 with The Food Foundation as part of the Peas Please! initiative Bidfood proudly agreed to support this initiative with three main themes; increase the vegetable options offered and served to staff as meal and snack solutions, create recipe suggestions for our customers and finally, establish a pro-vegetable communication campaign through marketing channels. We were immediately drawn to the peas please initiative as it is one of the first we have encountered that actually encourages people to eat more of something!” Click here to read Gail’s perspective about the activities and ways in which Bidfood are supporting Peas Please.


Gail Bridgeman
Head of Commercial Campaigns & Activation

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