Peas Please


Bidfood are proud to have made a pledge in support of the Peas Please initiative

Peas Please led by The Food Foundation encourages everyone to eat an extra portion of veg a day and aims to bring together farmers, retailers, fast food and restaurant chains, caterers, processors and government departments with a common goal of making it easier for everyone to eat veg.

Peas Please is a ground-breaking initiative which is focussed on bringing together many different organisations in the food system with a united aim of increasing the amount of vegetables we consume in the UK. Over 80% of us are not eating the recommended amount of veg and this is one of the main causes of the rise in diet related disease and obesity we have seen over the past 30 years. We are delighted that Bidfood has joined Peas Please and made a pledge to help increase the veg consumption of their staff and customers. As a year one pledger Bidfood are leading the way and we hope many more companies and organisations will join to make Peas Please have real impact and help improve the nation’s health.


Anna Taylor
Executive Director
The Food Foundation

How you can help:


Take a look at the Peas Please Foodservice and Restaurant Toolkit for more information on how you can get involved in your business.

Add more veg to existing dishes

Offer new and exciting veg-based dishes

Make veg the default side dish

Make healthy choices your menu focus

Make a big deal out of your salad bars

Offer appealing veg options as part of the children’s menu

Take a look at our veg stories!

Our supply chain is important to us and we pride ourselves on ensuring only the best ingredients make it into our own brand ranges. Find out some behind the scenes details about our freshly frozen vegetables from British suppliers.


Cauliflower has had a big resurgence recently and is featuring on menus more and more. Our Everyday Favourites cauliflower is grown using sustainable growing methods to respect the environment.


Click here for a closer look at the story of the cauliflower.


Broccoli is known for its beneficial health effects. Our Everyday Favourites Broccoli florets are packed all year round for customers.



Click here for a closer look at the story of the broccoli.

Green beans

Delicious in a warm salad and perfect as a side dish of veggies. Our Everyday Favourites green beans are fresh frozen at the point of harvesting to lock in all the goodness.


Click here for a closer look at the story of the green bean.


Our Everyday Favourites frozen peas are proudly British, with our suppliers having long standing relationships with growers.



Click here for a closer look at the story of the pea.


Say hello to the humble parsnip. Our Everyday Favourites parsnips are grown here in the UK, working in close partnership with British farmers.



Click here for a closer look at the story of the parsnip.

Brussel sprouts

Brussels sprouts are a member of the cabbage family, and an excellent source of protein and vitamins.



Click here for a closer look at the story of the Brussel sprout.

Why not try one of our tasty recipes to serve more veg to your customers!



Green beans


Brussel sprouts

Balsamic glazed oven roasted brussels sprouts with toasted pecans

Learn more

Want even more inspirational menu ideas?

Take a look at our recipe page for appetising and delicious creations to get more veg on your menu.

Browse our full range of recipes here

Take a look at our full range of fruit and vegetables

Get in touch to speak to us about how we can help or visit our fruit and vegetables page for more information.

Find out more about our range of fruit and vegetables

Bidfood proudly support The Food Foundation Peas Please initiative by increasing our vegetable-based content within our digital, website and social communications by 50% to encourage greater purchasing and raise the awareness of availability and menu inclusions. We are thrilled to continue our support of the Peas Please initiative as it is one of the first we have encountered that actually encourages people to eat more of something! #Dontforgettheveg

Click here to read Gail’s perspective about the activities and ways in which Bidfood are supporting Peas Please.


Gail Bridgeman
Head of Commercial Campaigns & Activation

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