Peas Please

“Peas Please is a ground-breaking initiative which is focussed on bringing together many different organisations in the food system with a united aim of increasing the amount of vegetables we consume in the UK. Over 80% of us are not eating the recommended amount of veg and this is one of the main causes of the rise in diet related disease and obesity we have seen over the past 30 years. We are delighted that Bidfood has joined Peas Please and made a pledge to help increase the veg consumption of their staff and customers. As a year one pledger Bidfood are leading the way and we hope many more companies and organisations will join to make Peas Please have real impact and help improve the nation’s health.”

Anna Taylor
Executive Director
The Food Foundation

“Made on The 12th October 2017 with The Food Foundation as part of the Peas Please! initiative Bidfood proudly agreed to support this initiative with three main themes; increase the vegetable options offered and served to staff as meal and snack solutions, create recipe suggestions for our customers and finally, establish a pro-vegetable communication campaign through marketing channels. We were immediately drawn to the peas please initiative as it is one of the first we have encountered that actually encourages people to eat more of something!” Click here to read Gail’s perspective about the activities and ways in which Bidfood are supporting Peas Please.

Gail Bridgeman
Head of Commercial Campaigns & Activation
Bidfood