New4You All Stars

With 2019 almost at a close we look back at some of our most popular new products of the year

From halloumi fries to vegan BBQ pulled jackfruit there’s certainly been some crackers!

McCain Surecrisp skin-on medium chips (20105)

McCain SureCrisp skin on fries are coated fries that stay crispy from the first to last bite. Using the finest British potato varieties for consistently great chips and ones our customers’ couldn’t resist throughout this year!

McCain Surecrisp skin-on julienne fries (20103)

Did you know, UK consumers buy twice as much salmon as cod?*. So why not serve up salmon fillets for a nutritious main meal? Healthy, convenient frozen salmon portions that are easy to cook without any food waste. These top quality, responsibly sourced salmon fillets ad perfectly cooked in the oven, grill or microwave.


*Source: Seafish/Nielsen Scantrack June 2018

Farmstead Deli Yorkshire ham (76883)

Farmstead Deli Yorkshire ham is British and farm assured, so you can trust the quality of each slice. It is perfect for buffets, platters, sandwiches and wraps. What’s more it’s great for deli counters wanting to offer more premium cuts of meat.

BBQ pulled jackfruit (51377) 

Almost seven in ten (69%*) flexitarians say they are actively trying to reduce their meat consumption and jackfruit makes a clever vegan “pulled” meat substitute, perfect for stuffing into bread rolls and other innovative recipes.


*Source: YouGov 2019

Gustoso lasagne (79434)

Made in Italy with 100% durum wheat flour and free range egg, it’s the perfect component to an authentic Italian dish. Check out some Gustoso recipes here.

Everyday Favourites halloumi fries (51370)

An innovative take on a firm favourite, Everyday Favourites halloumi fries can be served as a side, starter, sharing platter, snack, tapas-style or a street food-inspired dish.

Premium Selection rhubarb & custard loaf cake (61228)

Adding to our Premium Selection range, our rhubarb & custard loaf cake includes fun, on-trend flavour combinations. Made within the UK, this great cake is a favourite for coffee shops, cafes and as counter bakery products. High in quality and taste, it’s visual appeal will add indulgence onto your menu.

Vegan chocolate cake (45104)

56% of buyers say that desserts containing indulgent ingredients, such as chocolate or cream, are worth paying more for*. Our vegan chocolate cake is still a front runner within our desserts and bakery range, especially with veganism still on the rise and chocolate cake being most people’s Achilles heel.


*Source: Mintel Desserts, April 2019

Lemon & elderflower naked cake (40437)

Naked cakes deliver an artisan, rustic, handmade premium feeling. Our lemon & elderflower cake reveal the true beauty in the ingredients, the lemon infused cake layers with a subtle elderflower syrup buttercream bring a fresh delicate flavour to your mouth. Elderflower is very floral, with almost a citrusy aftertaste, so pairs heavenly with lemon and was inspiring throughout the spring/summer season. Try it for yourself!

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