Lyle’s Golden Syrup

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Breakfast is covered with Lyle’s Golden Syrup®

Unchanged since 1883, the original flavour of Lyle’s Golden Syrup® has proved a delicious and time-honoured addition to many sweet treats, desserts and breakfast staples. Porridge is the number one application for our classic British brand, followed by fresh fruit and pancakes*.

 

 

Source:*Kantar Wordpanel Usage, 52w/e 05 Jan 2014

With breakfast average spend for out of home growing by 8% in the last year and the average spend increasing by 3%**, we believe our 20g portions of Lyle’s Golden Syrup® and Lyle’s® Maple Flavour Syrup are perfect for a growing nation of porridge and pancakes lovers.

 

Source:**MCA UK Eating Out Panel September 2018
Image source: Tate & Lyle Sugars® Commissioned Porridge & Pancake OOH Research (base 100), Cambridge Direction, Aug 2016

There are great margins in porridge and pancakes at breakfast. However, what you offer as a topping can often be the deal breaker for many consumers.

What does this mean for your breakfast menu?

Image source: Tate & Lyle Sugars® Commissioned Porridge & Pancake OOH Research (base 100), Cambridge Direction, Aug 2016

Indulge in our hearty breakfast recipes

Disclaimer: The information contained on this page has been provided directly by Tate & Lyle Sugars® UK and is in no way related to Bidfood UK.

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