Coca-Cola

Consumers continue to make positive changes to their lifestyles, with 85%[1] of shoppers saying that they are actively trying to improve their diet. This is especially popular among young adults, with over 40%[2] claiming that in the future they are even more likely to eat healthily.

There has been an increase in demand for low and zero sugar soft drinks and as well as soft drinks with functional benefits. In fact, two thirds of the volume of soft drinks CCEP produces in GB are low or no sugar variants, increase of 22% since 2015. Since 2015 we have reduced the sugar in our portfolio in GB by 22%, surpassing our ‘20% by 2020’ target. Two thirds of our volume sales soft drinks in GB now come from low or zero sugar soft drinks[3].

CokeTM still plays a significant role for consumers – indeed in the month leading up to the official lockdown period the cola segment delivered the most absolute value growth[4] with CokeTM in both value and volume growth[5]. However we know also know that the demand for low and zero sugar options across all segments has increased and should be stocked alongside original variants to offer choice. We have continued to evolve our portfolio to offer choice, and this includes flavour innovation within our light colas range – which includes Diet Coke, worth more than £1bn[6] in GB, and Coca-Cola zero sugar, the fastest growing major cola brand in GB[7].

Shoppers have become increasingly adventurous, and like to experiment with new and exciting flavours of their favourite soft drinks. Diet Coke Twisted Strawberry added nearly £9m[8] of value within a year of launching in 2019, and we kicked off 2020 with the arrival of Diet Coke Sublime Lime. Diet Coke Sublime Lime is the latest addition to our light colas portfolio, tapping into the health and wellness trend which is popular among young adults .

This means there’s a balance for retailers to find, between stocking best-selling core brands, whilst flexing ranges to include the latest new products to bring excitement to the soft drinks fixture.


*Sources for whole page: [1] IGD ShopperVista, April 2018 [2] IGD ShopperVista, May 2018 [3] CCEP This is Forward Sustainability Audit Year end 2019 [4] Nielsen Value 4 week ending 21.03.20 [5] Nielsen Vol & Value 4 week ending 21.03.20 [6] Nielsen MAT Value W/e 28 March 2020 and CGA MAT Value Mar 2020 [7] Nielsen MAT Value W/e 28 March 2020 and CGA MAT Value Mar 2020 [8] AC Nielsen MAT Total Value Sales w.e 28.12.19

 

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