Providing a strong drinks offering for Christmas is such an important part of making your Christmas a successful one, and this year is no exception. With the lack of office parties and larger group celebrations we need to think differently about how to maximise your profit from drinks. But that doesn’t mean people do not want to celebrate. Some people may still want to go out in smaller socially distanced groups to celebrate the festive season. There are also other dayparts to think about, for example Christmas breakfasts, brunches and lunches.
Let’s look into different options and opportunities to help maximise your profits this Christmas from behind the bar.