Careful consumption

This trend is all about the consumer’s awareness of their impact on not just themselves but the wider world. Drives and initiatives that focus on sustainability mustn’t be forgotten.

So what’s happening?

In the new age of transparency, there’s nowhere to hide irresponsible practices or eye-watering air miles. Consumers look to support low impact and local businesses, as well as brands and producers that align with their values on diversity and equality. We’re seeing tangible action for causes and for the future.

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Key sub-trends for Careful consumption:

    • Waste less
    • Staying local
    • Transparent
    • Biodiverse
    • Accountability

Why not bring this trend to life with this recipe


Slow cooked short rib of English beef with stout & mash

Click here to see this recipe!

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