…yet 50% of diners are unclear about the all-day concept
A new white paper from Bidfood in conjunction with CGA strategy has revealed that all-day dining holds the key to business growth for foodservice operators, with 1 in 3 Brits having eaten out at breakfast, mid-morning or mid-afternoon in the past 6 months, and 35% eating out at breakfast more frequently than they did two years ago.
However, despite this, the research revealed there is confusion over the definition of all-day dining, with just 50% of diners saying they are familiar with the phrase.
The white paper – which was conducted during the first half of 2017 and includes in-depth interviews with leading industry figures, online quantitative surveys of over 10,000 consumers, focus groups, and surveys of business leaders within the industry – delves into the rise of casual and all-day dining, two of the biggest trends shaping the foodservice industry today. It explores how the two trends overlap, why consumer expectations are evolving, and what the key is to success as a casual or all-day dining operator.
Key findings include:
- Millennials hold the key: 3 in 5 customers who visit the ‘new wave’ of ‘fast casual’ brands are millennials
- Casual is king: 4 in 5 operators class their business as ‘all day dining’ or ‘casual dining’
- The big growth opportunity: 42% of business leaders expect to open over 10 sites in 2017
Lucy Pedrick at Bidfood says, “The consumer mega trends of convenience, quality and availability have given rise to two of the most talked about, yet not fully understood, terms in the industry; casual and all-day dining. Both exemplify how the market is not standing still, and how understanding of consumer habit is vital in succeeding in the market.
“Our white paper tackles these concepts head on, to provide operators with a comprehensive insight into the evolution of all-day dining, a better understanding of consumer behaviours and advice on how to make all-dining work. Be it location based research, menu optimisation or turning low tempo into high spend, the white paper is intended to shed light on two of the biggest trends driving our industry today.”
 Research undertaken by CGA Strategy on behalf of Bidfood, February – April 2017. The research included in-depth interviews with leading industry figures, online quantitative surveys of over 10,000 consumers, focus groups, and surveys of business leaders within the industry