Local Birmingham foodservice provider, Bidfood, has announced it will be lead partner of Wolves FC for the upcoming season this year.
Bidfood’s Central Midlands depot, who has worked closely with Wolves FC over the past 10 years, will proudly have their branding emblazoned around the Molineux stadium from the season kick-off in August.
The foodservice provider has worked with the club to introduce stadia catering opportunities and innovative dishes, menus and equipment. Whether it’s supporting large hospitality events or catering for supporters, the players or those in the academy, Bidfood has worked closely with the club on continuing to enhance the food offering for all types of consumers.
Bidfood are a key employer in the region, employing a dedicated team of over 230 in their Birmingham area, making 4,000 deliveries per week to around 2,500 customers.
Julie Tidy, General Manager of Bidfood Birmingham said: “We’re really pleased to be able to sponsor Wolves FC this season. I am a Wolverhampton girl, born and bred and have always been a supporter of the team.
”We have a long-standing relationship with Wolverhampton Wanderers, working alongside the club to help develop their catering opportunities, and the vital revenue that this brings to the club. Not to mention that a lot of the staff at our Birmingham depot are avid Wolves supporters!”
Steve Morton, Head of Corporate Sales said: “We are delighted to welcome Bidfood as one of our Official Partners for the next season. It is fantastic to have a leading national company associated with the club and I would like to thank them for their support.”
The season kicks off on Saturday, 5th August against Middlesborough FC.